Direct Marketing: Tips for Effective Data Use

Eircode is Ireland’s smart postcode system. Unlike other countries where postcodes define a cluster or group of addresses, a unique Eircode is assigned to each residential and business address.

A subsidiary of An Post, Data Ireland are the experts in Irish addressing. We have been providing address software and web service solutions as well as processing Irish addresses for over 20 years. Since its launch in 2015 we have fully integrated Eircode into all our systems. Our recent accreditation as an Eircode Encoder simply rubber-stamps what our clients have known for many years – that we are the primary provider of Irish addressing solutions.

Our software solutions have been developed to resolve the many common data issues observed with Irish addresses. Issues such as frequent misspellings, alias addresses, vanity place names and Irish language addresses. Twenty years of address matching has allowed us to hone our matching algorithms to maximise their accuracy.

Eircodes are integrated into our many addressing solutions:

• Batch addresses validation bureau service.
• Consumer & Business Prospect mailing lists.

Read more about our accreditation here: Data Ireland and Eircodes

Learn more on how Data Ireland can make Eircodes work for you.