Tackling online fraud with proven address verification tools

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As one of the longest established home shopping brands and online retailers in Ireland, Oxendales knows the importance of clean data and accurate addressing to support its business. A partnership with Data Ireland delivers exactly the benefits Oxendales needs.

Oxendales and Data Ireland solution at a glance

  • Data Ireland's PrecisionAddress solution automatically verifies all new customers registering at the Oxendales website
  • Reduction in fraud risk by eliminating new registrations linked to non-existent postal addresses
  • Improvement in completion of deliveries to customers
  • Straightforward online implementation, with a direct XML call from the Oxendales website to the PrecisionAddress database
  • Full-service partnership extends beyond address verification to value-added services including data cleansing and customer list provision.

"This is one service an online retailer has to have"

Ronnie Coffey, Managing Director of Oxendales, describes PrecisionAddress as an essential part of his company's operations.

"We offer credit to our new customers, and there will always be some people who attempt to put in fraudulent postal addresses. PrecisionAddress gives us the address verification tool that means new customers can't register without a genuine address," Ronnie says. "An online retailer who's taking orders is going to have a lot of problems if they don't have a way of checking that customers are registering with a valid An Post address. I would say this is one service an online retailer has to have."

A partnership that works

Oxendales, which also offers online shopping under the brands Jacamo and Simply Be, uses additional Data Ireland services including database cleansing and lists, and says it's a business relationship that works.

"I find them spot on," Ronnie says. "They always do what we need them to do, and they're very easy to get on with -- that's what you want in this business."